Wednesday, March 9, 2011

Modern furniture retailer, Room & Board improves site with web fonts

Room & Board® is a national retailer that provides handcrafted, American-made furniture. For over thirty years, the company has focused on the simple idea that good design should be beautiful, affordable and long lasting. Room & Board’s attention to detail can be seen in fine typography throughout its stores, in print and on its website.

The www.roomandboard.com website features the Gill Sans® regular and light fonts in menus, headlines and titles. Like many other websites it previously used images to control its typography. But thanks to web fonts this is quickly changing. The Room & Board web team is upgrading the site to switch from images to text by using web fonts. This change will enhance the site with better performance, accessibility and indexability. Using web fonts instead of images saves time and reduces the need to manually generate graphics using a program like Adobe® Photoshop®.

5 comments:

drubinoff said...

What typeface is used for "a room with a view"? That doesn't look like Gilll Sans....too wide. Lovely ovular "o"s!

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alvaro07 said...

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